Data companies reveal roadblocks preventing the wide-scale expansion of autonomous driving 

Road weather illustration
Press Releases

Press release
July 17, 2023

Data companies reveal roadblocks preventing the wide-scale expansion of autonomous driving    

After over $100 billion spent, the auto industry is impatient to see a return on its investment in autonomous driving technologies. Now, Nordic technology experts say the auto giants could switch to the fast lane by taking full advantage of road weather and road condition data.

For years, the auto industry has invested heavily in the pursuit of autonomous driving. According to a McKinsey & Co. report, investors spent more than $100 billion between 2010 and 2020 on developing autonomous technologies. Yet, experts see handling changing weather conditions as a major blind spot in the industry’s approach to self-driving cars.

One of these experts is Petri Marjava, who is the Head of Automotive at Vaisala Xweather, the industry leader in providing road weather data and solutions to the auto industry.

“Weather is by far the auto industry’s most overlooked variable when it comes to autonomous driving. We have learned to accept human error as an unfortunate part of mobility, but what if an accident is caused by a vehicle not knowing there is water on the road?” Marjava asks. “Car makers have been focusing on systems capable of navigating in sunny, dry conditions. That may work for Californian summers, but for autonomous vehicles to scale up as a business, vehicles need to be able to cope with rapidly changing weather phenomena like rain, fog, and ice that are common in the rest of the world.”

Close to one in four car accidents in Germany and the UK happen in adverse road weather conditions, according to United Nations Economic Commission for Europe (UNECE). For the United States, the number is one in five. Autonomous cars must be able to handle changing weather conditions if they are to be deemed safe for public roads.

Car industry early adopters waking up to road weather and road condition data

Weather intelligence is rising up the agenda for car makers. One of the forerunners on this front is CARIAD, the Volkswagen Group automotive software company that serves Volkswagen, Audi, Porsche, and Skoda, among others. CARIAD recently announced a cooperation with NIRA Dynamics and Vaisala Xweather for road condition and road weather data that will be used to develop advanced driver assistance systems (ADAS) and autonomous driving (AD) functions in VW Group vehicles.

NIRA operates in the connected vehicle data domain, with a special focus on using tire friction data to determine the condition of the road. For CARIAD, NIRA offers data from multiple sources including connected vehicles, road weather stations, and weather forecasts to provide a real-time picture of the road status. The CEO of NIRA, Lisa Åbom, also emphasizes the importance of weather and road condition data to autonomous vehicles.

“High-precision road condition data is a conduit to safer and smarter roads. By integrating data from numerous sources, we can build a comprehensive real-time image of the road environment. This can truly be a foundation for AD and ADAS services, enabling cars to make more informed decisions, even in the face of unpredictable road and weather conditions.” explains Åbom.

Trust building needs to start today

While improved safety and fewer accidents are among the biggest expected benefits of self-driving technology, Marjava says it will require a lot of time and education to gain the public’s trust. This view is backed up by a report from the Centre for Data Ethics and Innovation, which warns that it might not be enough for self-driving cars to be safer than normal cars. The report states that the public might be less willing to accept accidents caused by “faceless technology companies” compared with those resulting from human error.

Social acceptance is one of the key roadblocks hindering the spread of AD technologies. Marjava believes trust building needs to start with an increased understanding of how these vehicles function. An easy first step would be making safety features more visible to the driver through the car’s infotainment system.

“The weather-related warnings given to drivers today are general alarms, like a snowflake symbol lighting up when the temperature falls below a certain point. By adding road weather data to the car’s navigation system, the driver could get real-time warnings for their route, highlighting sections of road that are icy, for example,” Marjava explains. “Drivers that get used to seeing real-time driving conditions warnings may be more willing to trust more advanced autonomous driving features.”

Åbom also sees the value of bringing road condition assisted features to the public one step at a time: “The information available today would enable assisted driving features like adaptive cruise control to adjust the distance to the car in front based on actual grip and pavement condition. Or imagine a curve assist feature that reduces the speed when entering a hazardous corner. The car’s systems will know what the road conditions look like and make better decisions. To build trust among drivers for autonomous features, the ADAS behavior has to become better.”

Reaching the limit of vehicle-mounted sensors

After billions invested, the auto industry still has an important hurdle to cross: how to make autonomous driving a profitable business and affordable for most car owners.

Marjava believes there is a limit to how many more sensors can be added to a car while still keeping the vehicle affordable: “By tapping into real-time weather information, the future of autonomous driving could be shaped not by indefinitely increasing the number of sensors but by using road weather insights. Sensors are most effective when providing information about the vehicle’s immediate surroundings, but knowing what is around the next corner or what will happen in the next hour – that’s where road weather data shines.”

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More information for the media:
Katri Koponen, Communications Manager, Vaisala
Tel. +358 50 586 0262
[email protected]

Media kit with photos

About Vaisala
Vaisala is a global leader in weather, environmental, and industrial measurements. Building on over 85 years of experience, Vaisala provides observations for a better world, with space-proof technology even exploring Mars and beyond. We are a reliable partner for customers around the world, offering a comprehensive range of innovative observation and measurement products and services. Headquartered in Finland, Vaisala employs over 2,000 professionals worldwide and is listed on the Nasdaq Helsinki stock exchange.

Vaisala Xweather combines Vaisala’s technology with revolutionary weather modelling and data. Committed to uniting the world to solve the environment, Xweather optimizes and protects businesses with its world-leading sensor-enhanced data and solutions-as-a-service for sustainable resiliency. Whether it is overcoming local challenges or creating the next groundbreaking innovation, Vaisala Xweather makes sense of the weather.  

About NIRA Dynamics:
Founded in 2001 and headquartered in Linköping, Sweden, NIRA Dynamics is at the forefront of sensor fusion and vehicle data cloud services. Specializing in the creation of cost-effective safety, navigation solutions, and big data services, NIRA is revolutionizing the global automotive industry and aiding the road maintenance sector. NIRA's innovative solutions are trusted by leading automotive manufacturers and enterprises, including Audi, Volkswagen, Honda, Volvo, Stellantis, Renault, and Geely.

NIRA is dedicated to delivering solutions that enhance the safety, performance, and intelligence of ADAS and AVs.