Strategy and long-term financial targets

We build our strategy on four main success drivers

Customer understanding and application know-how

Our measurement solutions are based on a thorough understanding of our customers’ needs in diverse applications from meteorology and renewable energy to industrial processes and life science.

We continuously collaborate with our customers and partners to meet their measurement requirements and enable climate action.

Product and technology leadership

To develop our technology leadership position, we invest strongly in our growth markets that range from sensors to digital solutions. We make significant investments into R&D. In 2024, Vaisala’s R&D investments were 12% of net sales. We continuously develop our innovation process and practices.

Excellence in supply chain

Our offering includes hundreds of product families and thousands of products, and we serve customers in over 150 countries. As different applications require different products and solutions, our products are almost always made to order. This requires excellence and agility throughout our supply chain and operations.

We continuously develop scalable ways of working and adopt new technologies like automated and data-driven smart factory.

Purpose-driven culture and talent

Our motivated and talented employees are a key factor behind our success, and we continue developing our culture. We aim to enhance the well-being and personal growth of our people and build a diverse and inclusive community to support our business and our positive impact on the planet. We encourage pioneering, curious, and committed cultural behaviors. We established employee resource groups to promote empowerment and inclusivity at work.

Strategic priorities to drive scalable and sustainable growth

To complement the success drivers of our current strategy, we have identified four strategic priorities for execution to both sustain our market leadership and expand into new markets with growth opportunities:

We continue our growth in industrial measurements with breakthrough technologies. We grow by expanding in energy transition as well as building recurring revenue in data business. We drive profitability as a global leader in weather systems. Also, we simplify and scale our operations for greater impact and efficiency.