Save 30–55% on winter salt costs without compromising safety

Winter maintenance agencies face mounting pressure from every direction. Budget constraints make every ton of material count, while excess salt damages soil, waterways, and infrastructure alike. Avoiding over-application has become both a budget imperative and an environmental commitment.

The scale of the challenge is significant. Salt costs average roughly €90 / $105 per ton, with estimated global spending exceeding €5.4 billion / $6.3 billion annually. The question is how to apply only what's needed without compromising road safety.

Dynamic spreading solves this by replacing guesswork with measurement. Real-time road condition data feeds the spreader controller to drive treatment decisions, delivering 30–55% reductions in material use with maintained or improved road safety. Agencies across North America report payback within a single winter season.

What you will learn

• How dynamic spreading cuts salt use by 30–55% while maintaining road safety
• Real results from Fort Collins, West Des Moines, Massachusetts DOT, and global agencies
• How the MD30 sensor measures road conditions 40 times per second
• The five-stage journey toward implementation and system integration
• Why payback typically occurs within a single winter season

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