Strategy

Environmental awareness is increasing worldwide, creating demand for energy efficiency and renewable energy sources. As a global leader in weather and industrial measurement, Vaisala is ideally positioned to respond to these requirements: to grow within our well-established market segments and enter new growth segments. Similarly, Vaisala's business environments are developing. Investments in airport and road infrastructure continue, resulting in a need for even more reliable weather information to maximize safety and increase operational efficiency.

Vaisala focuses on markets with the most growth potential serving customers in the chosen meteorology, weather critical operations and controlled environment markets. The global markets are divided into customer-specific segments, as seen in the following image. The segments consist of customers with similar needs, and represent an attractive market in terms of size, sustainable growth and profitability.

"By understanding our customers' world we can create unique value to them. Our organization is structured to capitalize on global expertise with local implementation", says Kjell Forsén, the President and CEO of Vaisala. "We master the measurement of different environments: we are the leader in weather measurement and aim to take the leading position also in controlled environments. Going forward, we target to see double-digit annual growth for Vaisala".