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Sales organization dedicated to its customers

Vaisala's customers have been divided into seven customer segments, each served by its own dedicated sales team. Six sales teams focus on meteorological customers and one focuses on industrial customers. At the end of the year, 110 persons were working in the sales teams.

The meteorological customer sales teams serve meteorological and hydrological institutes, defense forces, aviation organizations, road and rail organizations, integrators of meteorological systems, and other companies and entities that require weather information for efficient operation. The industrial customer sales team serves industries that use Vaisala's measurement instruments in their own core processes.

Main events in 2007

Matti Ervasti was appointed as Vaisala's Sales and Marketing Director and member of the Management Group, starting May 15, 2007.

Focusing on serving customers locally: Vaisala initiated a process of reviewing its regional strategies and strengthening its operations in growth areas such as China. A new sales office was established in Dubai in the United Arab Emirates. The sales resources available to serve customers locally were bolstered through various collaboration systems and tools.

Strengthening customer relationship management: Vaisala strengthened its customer relationship management program, established in 2006, by focusing on strategic partnerships with customers and streamlining sales roles and responsibilities.

Developing partnerships and other collaboration systems: Vaisala developed its collaboration between different organizational levels and with its network of representatives.