The Vaisala sales organization was re-organized in the beginning of 2006. The new organization is based on customer segments. Vaisala customers are divided into seven segments and each segment is served by a dedicated sales team. At the end of the year, segment sales units employed altogether 167 persons.

Vaisala's long experience in its line of business provided a sound basis for customer segmentation. Seven sales units were formed based on systematic analysis. Six of these serve meteorological customers and one caters for the requirements of industry.

The meteorological sales units serve meteorological and hydrological institutes, defense forces, aviation, rail and road organizations, integrators of meteorological systems, as well as enterprises that require weather information in order to run efficient operations. The industry sales unit serves customers who use Vaisala instruments in their own core processes.

Each customer has a dedicated Vaisala sales contact, who provides access to the entire Vaisala offering. Well-defined account management procedures guarantee high quality personal service.

The expertise and sales activities of the salesforce are more efficiently harnessed when the sales people are able to concentrate on the needs and applications of a specific customer segment. A team of experts is designated for each sales and delivery project, consisting of representatives from both the sales organization and business units. Vaisala's customers are a heterogenic group and represent professionals from many fields where meteorological and environmental data is vital for successful operations.

Meteorological and Hydrological Institutes
Customer segment consists mainly of international, national and regional meteorological and hydrological institutes and research institutes, as well as land management agencies.

Defense
Customer segment consists mainly of air forces, defense forces, navy and homeland security organizations.

Aviation
Customer segment consists mainly of international, national and regional civil aviation authorities, publicly owned and private airports and heliports for civilian use, aviation research organizations, airport operations support organizations, and air carrier companies.

Traffic Weather
Customer segment consists mainly of road and rail traffic organizations and administrations, road and rail maintenance organizations, related research organizations, and motorsport racing tracks. 

Integrators
Customer segment consists mainly of organizations that include or build Vaisala’s products into their own system or solution offering. 

Enterprise
Customer segment covers e.g. the energy segment, insurance companies, broadcast media, sports, agriculture, and space agencies.

Industry
Customer segment consists mainly of industrial companies, such as pulp and paper, food and beverage, pharmaceutical and automotive industries.