Vaisala - Annual Report 2005

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Mission

We provide environmental measurements that create the basis for

a better quality of life,
safety of life and property,
optimization of economic activities,
environmental protection and
an understanding of climate change.

Vision

Vaisala's goal is to be the most respected, the most comprehensive and the most successful environmental measurement company in the world. The aim is to grow with good profitability.

Values

Vaisala's values form the foundation for our shared commitment to a progressive global organization. Vaisala's reputation for innovation, reliability and solutions is the outcome of our commitment to these values:

Customer focus
Science-based innovation
Goal orientation
Personal growth
Focus on greater good
Fair play

Value proposition

We provide premium value products and services for demanding customers who use our products in their own core activities. Our value proposition consists of innovation, reliability and solutions.

Our customers are

Meteorological and hydrological institutes
Defense forces
Aviation organizations
Road and rail organizations
Weather related private sector
System integrators
Industrial companies

Business model

Our offering for meteorological customers includes a wide range of equipment, solutions and services. For industrial applications, we offer instruments and related maintenance services - but no systems. In order to meet our value proposition, we apply three business models which we call Instruments, Measurement Systems and Solutions. These business models are also the basis for our divisional structure. Business processes are optimized for each model.

We serve our customers with dedicated personnel who know the customer applications. Customer problems are solved together with the customer. We are organized as one company, even though we serve customers in more than 100 counties. We continuously seek ways to add to our global advantage by applying economies of scale to various activities. We keep the vital core activities in-house, but outsource other projects to good service providers. By being a company with a well-defined focus, we can apply economies of scope to our actions. We often share valuable resources between businesses and therefore achieve advantages in quality and costs.

One of our values is Science-based innovation. As we operate in a very specific niche industry, we place great emphasis on innovation. Our approach to our customers' problems is systematic, and based on the latest scientific knowledge. In order to do so, we actively network with leading universities and research institutes. Our goal is to become the world market leader in all the businesses we participate in. We have balanced skills in business, technology and customer applications. Strategic thinking characterizes our organization.

Another one of our values, Fair play, urges us to maintain high ethical standards in all our actions. We know what we can promise and we keep to those promises that we make.

The future

Our goal for the future is continuous profitable growth. We envision a growth in demand for small scale precision weather solutions and services. We want to be among the pioneers to help people in weather-critical activities to do their jobs more efficiently, safely and conveniently. It is our firm belief that our customers' problems can often be best solved by providing services. We are ready to provide those services to help our customers thrive.